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To people really linked to your company, is still positive. measure social media marketing . When measuring social media marketing, integrate customer service metrics Let's remember the importance of responding to comments and service issues in a timely manner on social media . There is nothing more frustrating for a customer than their attempts to communicate with a brand through social networks, being ignored by the brand.

If networks are for having a conversation with your audience and you are not available to have that conversation, then don't have social networks. This is a very important area to measure . For most brands, solving customer Digital Marketing Service problems through social media is much cheaper than over the phone or email. Studies also show that customer retention increases when customers receive quick responses on social media. . Discover favorite products an.



Services One strategy you shouldn't forget when measuring social media marketing is to do social listening. And, while you use Social Listening , take the opportunity to discover certain features or products that customers can't stop talking about, for better or worse. Don't just listen. Track and measure these conversations over time, gauge volume, sentiment, and identify top influencers. This real-time discovery will help you change the way you sell.