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According to him, it is "a social and managerial process aimed at recognizing, stimulating and meeting the needs of customers (recipients)". Thanks to appropriate promotion, people learn about a given brand or its specific product. Promotion is a way of reaching the target group, which serves as a tool to achieve business goals, namely - the company's sales goals. You are not online, you do not exist. We will select effective promotion tools for your company.

Enter your e-mail, we will contact you Elements of sales promotion are a whole range of tools. The best results can be achieved by following a promotion strategy tailored to individual needs and goals. Not only a given photo editor company, but also the specifics of the market on which it operates, as well as the preferences and expectations of its target group. The brand promotion strategy is a set of all the means that the company uses to provide the environment with information about its activities and the products or services it offers.



The strategy should be based on one or more promotion instruments. What are the different promotion instruments? And which ones to choose? 4 instruments of promotion according to P. Kotler What are promotion instruments? The dictionary of the Polish language defines the word "instrument" as "a means to accomplish something". Promotion instruments are therefore ways of reaching the target group, the purpose of presenting the brand and its products.